The London Exhausting Rock Resort is getting a brand new title, “The Cumberland”

In Might of 2023, Clermont Resort Group, identified for making “inns as distinctive as you,” will rework the Exhausting Rock Resort London into The Cumberland. The Cumberland will proceed to advertise London’s cultural and music scene, motivated by its illustrious previous as a haven for music greats, because of its prime place in Marble Arch.

After the huge rebranding of Clermont Resort Group, previously Nice London Hospitality (glh), the choice was made to rediscover The Cumberland, which is situated reverse Marble Arch on the junction of Oxford Road and Nice Cumberland Place. This helps the corporate streamline and reposition a lot of its property belongings underneath its predominant manufacturers, which is able to permit it to compete extra successfully within the journey, hospitality, and leisure markets.

The Cumberland is getting a makeover that can embrace new eating choices, up to date leisure venues, and a extra strong assortment of assembly and occasion areas that may all be reserved by a single, streamlined on-line portal.

Clermont Resort Group CEO Gavin Taylor says, “The journey with Exhausting Rock Worldwide has been useful, and as we begin a brand new chapter of growth, our focus will stay on offering nice experiences and high quality service for our friends on the again of The Cumberland’s wealthy historical past in London and the music scene.” The resort is about to show 90 years previous, and all through its lengthy historical past, it has hosted the likes of Bob Dylan, Diana Ross, Jimi Hendrix, and Buddy Holly, to say just a few. The Cumberland is a good addition to the opposite inns within the Clermont Resort Group’s portfolio, which serves the wants of each leisure and enterprise vacationers. We sit up for offering further particulars concerning the venue’s plans within the coming weeks and months.

Exhausting Rock Worldwide’s Chief Working Officer Jon Lucas says, “London will all the time be particular to us as the town that gave delivery to our model, and it has been an honor to carry our legendary fashion of hospitality to the individuals of London on the Exhausting Rock Resort London since 2019. Exhausting Rock Worldwide thanks all the workers on the Exhausting Rock Resort London for his or her arduous work over the previous 4 years, in addition to all the clients who’ve stayed there. We respect Clermont Resort Group’s cooperation and want them the perfect as they hand over the reins to The Cumberland.

All reservations can be honored on the newly rebranded 1,000-room resort, which is able to change into The Cumberland by the top of Might and reveal further enhancements within the following months.

For extra information click on thebritaintimes.co.uk