What do you do now?
I began the jewellery firm the place I’m now the CEO, and my identify is John Greed. John Greed Jewelry is a profitable Lincoln-based jewellery retailer with two brick-and-mortar places and a burgeoning web presence. A number of the manufacturers we feature embrace Pandora, Thomas Sabo, Calvin Klein, and even a few of my very own creations, making us one of many largest on-line jewelers within the UK.
To what do you attribute your success in enterprise?
Questioning why jewellery isn’t offered in the identical thrilling means as high-end garments manufacturers, one visits fashionable clothes boutiques. I got down to revolutionize the jewellery business by designing a retailer with a extra partaking and dramatic environment. Our flagship retailer was constructed to evoke the ambiance of a stylish nightclub, full with dim lighting and spotlights targeted on the jewellery and bar-style counters.
Who do you look as much as?
Richard Branson, he’s a legendary businessman who constructed a terrific firm whereas having a blast doing it. He has a knack for giving new life to previous companies and making them extra interesting to a contemporary viewers. As a result of my nice govt workers handles many of the enterprise evaluation and resolution making, I’m probably not the robust Alan Sugar kind. The inventive and design processes are the place my focus lies.
Is there something you’ll have performed in another way on reflection?
For the previous eight years, my firm’s annual income has elevated. I made the error of making an attempt to deal with an excessive amount of of the enlargement by myself, once I ought to have been increase my govt crew to deal with the day-to-day operations in order that I might concentrate on what I do finest—designing. When your organization is your child, it is perhaps difficult to be taught to delegate duties and put your belief in others.
How would you describe your common enterprise philosophy?
Once I first began promoting jewellery in 1994, I wished to develop a retailer that was not like some other on the excessive road. I wished to hold distinctive and thrilling manufacturers that nobody else carried. This tenet remains to be related, and I get pleasure from discovering distinctive merchandise. John Greed Jewelry additionally locations a excessive worth on customer support, and our “every part issues” mentality, ever-evolving retailer graphics, imaginative shows, and huge choice of jewellery all communicate to our dedication to assembly our prospects’ calls for.
To somebody simply beginning out, what suggestions would you make?
Performing some preliminary investigation into your sensible concept can prevent time, vitality, and cash. How a lot cash do folks usually make in an analogous place? Is that this a market on the decline or the rise? Is there an unfulfilled requirement inside your market or best buyer profile? Is that this one thing you are able to do, and in that case, it is perhaps your promoting level. Get the numbers and analysis out of the way in which first.
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